Typography is the technique of writing, using different letter designs and calligraphy, in order to highlight what you want to communicate. It is very useful in the field of marketing, where the visual part is essential when generating a reaction from the public. It takes care of everything related to symbols, numbers and letters that can be printed on physical or digital media.
What is Typography
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It is the style or appearance of the text. On the other hand, it refers to the art of working with him. It is something that is always done when creating documents or other projects, for work or school. Typography is everywhere you look; on books, websites, signs and notices, on road signs and product packaging. This word is derived from the Latin "typographer" that arises from the union of three components that are "types" which means "mold" and "graphos" which can be said to refer to "write or engrave" and the suffix "ia" which it is akin to "quality or action."
Typography types
In graphic design, great importance is given to images and colors, there is a fundamental element, and that sometimes goes unnoticed, such as the types of letters. The design, appearance and dimensions depend on the style. There are many types, and several of them below:
Serif
They are ornaments usually located at the ends of the lines of the typographic characters.
Sans
They offer a modern typography to the design.
Script
They simulate handwriting, vintage typeface type, giving a playful touch to the designs.
Symbols
It contains Greek characters, mathematical and punctuation marks as well as other special figures designed in the same style as Times New Roman.
Display
They are usually very artisanal processes, their main advantage is that they can transmit many sensations.
Rounded
They are rounded fonts and ideal for projects related to children, alphabet typeface to be well understood by them.
Meaning of fonts
Different typefaces have a personality and an effect on how a message is received. Different styles of letters convey different values, and this can be seen in tattoo typography, also in instagram typography, each one has its own personality.
However, there are several reasons why this letter design technique is important; transmits feelings, since the choice of font can affect the way a text is understood, on the one hand it can convey rigor while the other is more suitable for funny messages. It also focuses on reading, in the sense that it invites the reader to focus on the content.
Typography Catalog
In this letter printing technique, the design, appearance, and dimensions of the fonts depend on this specialty. It is likely to differentiate the different branches or divisions in this art, such as creative printing, which is what investigates graphic forms beyond the linguistic purpose of the signs, the publication design is linked to the properties, regulations, the typography of the detail or microtype, which is the one that interprets the following incarnates as the letters, the space between the letters and between the words, the line spacing, the italic typeface and the column.
The following catalog will see the most relevant fonts:
5 pages to get fonts online for free
There are websites that are popular for having a wide variety of free online designs and beautiful letters that help to improve and give a personal touch to the work, from then on five websites are listed:
- Google Fonts - Google Fonts
- Dafont - Download Fonts
- 1001 Free Fonts - Download Fonts
- Urban Fonts - Free fonts
- Behance - Download
Frequently Asked Questions about Typography
When should we use a typeface?
The designs in the writing tell their own story, from the pictograms to the symbols and the script that manifests itself in social and cultural movements. It is for this reason that this style of calligraphy is used at any time and in the writing that is desired. Taking into account that choosing the correct font for your designs will help stimulate visual recognition of what you want to convey.What is Typography in graphic design?
It is defined as the art or technique of reproducing communication through the printed word, transmitting words with a certain skill, elegance and efficiency. Typography is the reflection of an era.How to use a font correctly?
Both in the choice and in the combination, it is necessary to follow a series of guidelines:- Choose a font family: keep the variations; width and thickness of the letters and typeface.
- Avoid italic, bold and capital letters.
- Choose a letter with different designs that allows you to play without losing coherence.
- Always legible: the writing must be read clearly and correctly.
- Do not abuse the spacing.
- Take care of the colors and backgrounds.
How to install a font on the computer?
In Windows, in the “Control Panel” there is an option called “Fonts” or “Fonts”. When you open it, a folder will appear with all the fonts you have previously installed. To install new fonts, just copy the files for the new font and uninstall them. There are several programs that automate and simplify the task of installing and uninstalling fonts such as Suitcase (from Extensis), FontExplorer (Linotype), Typograf (Neuber) or FontNavigator (Bitstream).What are the most used fonts?
There are fonts that work for certain types of projects, so they are being adopted as favorites, this is how this list of most used fonts in graphic design is created.- Helvetica.
- Future.
- Vanguard.
- Garamond.
- Bodoni.
- Franklin Gothic.
- Myriad.
- Script by Bickham.
- To come.
- They bring.
