A triptych is defined as the prototype of the catalog that has a blank area with three double faces, said model can be made in different materials and from the most classic models to those offered by pre-made formats online or on the web, ready to customize. As a good communicative instrument it can be elaborated in different languages, it can be adapted to different cultures, so what is a triptych for? This prototype serves to inform, disseminate, promote, show an institution and / or the services it offers.
What is a triptych
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A prototype or brochure model that consists of a written extension, designed as a very artistic catalog that visibly has a space or three areas to fill on both sides, arranged to disseminate a communication on a specific topic. This treatise or brochure model is used for its versatility in many environments or areas of knowledge, it can be completely elaborated and then folded so that the different faces are displayed.
Hence, it is a model that includes 6 lines with a diverse argument or content, generally quite useful for the area of marketing a kind of propaganda; this being its main function the disclosure, disclosure or propagation of something that you want to show.
In general, a prototype of this nature consists of 6 faces, a first where the exhibition or presentation of the communication is made, another 4 where a clear and exact summary of all the communication to be channeled and disseminated is developed and finally a space where data is expressed for contact with the team or the company that promotes it, such as telephone numbers, email or physical address or on the web; these are known as the parts of a triptych.
As its objective is the propagation of information, the characteristics of a triptych are that it shows an attractive scheme to the eye, it is executed so that it causes an effective visual impact on the receiver, emphasizing the cover, it expresses great artistic nuance, it contains A summary of the topic, is prepared by both sides of the page, presents the slogan or slogan of the campaign and, very importantly, the location or data to establish contact with the organization that promotes it in case of being commercial.
Many types of brochures or catalogs can be made with these qualities, depending on how content or topics are achieved in the social environment where the human being develops, that is, health, cooking, tourist, cultural, historical, informative leaflets can be made, among others. Always with the clear intention of capturing the recipient's attention.
The triptych in ancient times
The triptych owes its name to the ancient Greek civilization, although the first models took place in medieval times, it was members of the Roman culture who used a similar leaflet but made of quite rough material and its usefulness was mainly to preserve information, being that this it was not his only function.
As an outstanding fact, having a brochure of this nature in ancient civilizations was a sign of distinction and wealth, deserved by those who showed opulence and were even considered an elegant and appreciated present or gift.
History of the triptych
The triptychs began as pieces of wood and metal, quite crude materials, which with the passage of time and from one culture to another evolved in the material of execution, the content, the utility, the ways of making them and finally expanded to the modality Although its model is similar to the physical one, it is digital in nature and has the quality of interacting with the receiver or client. Its design has always had great aesthetic value and linked to the arts.
The appearance of these models or prototypes of triptychs are visualized in religious and cultural settings. That is why the components for its elaboration are very diverse and will depend on the creativity of its author or producer.
Like any printed instrument, it has undergone important modifications, never in its structure, but in terms of the methods and ways of making or elaborating it. Obviously, its content is very varied and its objective will depend on what information its designer wants to promote or propagate.
Initially all its preparation was done manually, after the emergence of the printing press its publication in considerable quantities was facilitated, currently with the use of the different existing programs in the area of technology, anyone can customize or customize a pre-established model in the different programs apps (applications).
The triptych as an art form
Many plastic artists of the Renaissance era used this model to represent their works, this prototype was not exclusively used by Catholic temples, but rather migrated to other religions such as Buddhist and Islamic practices, among others.
Today, many photographers use this model to show facets of the same image in three angles, or different images that represent a subject, or an image separated into three, puzzle style, in short, they create creative triptychs. Historically they have been related to mystical or fervent art, and their main manifestations are found in structures or buildings where celebrations of a spiritual order are practiced both in countries belonging to Eastern culture and Western culture.
Today, triptychs retain that artistic touch, and it can be said that this is their main characteristic, making them an attractive informational instrument. This prototype has become a significantly important support for presentations, presentations, proposals and commercial campaigns.
This type of catalog has become so popular that even for the presentation of school projects it constitutes an excellent support, containing a summary of the presentation with an aesthetic character, it is commonly made in an empty space or blank sheet placed in an extended way and the size The area will depend on the needs of its creator. There are basically three types: those related to art, the marketing plane and the informative.
Characteristics of the triptych
How to use a brochure in marketing
As for market strategies, it is a way to get a message across. In these cases, the marketing specialist elaborates a slogan or phrase that is associated with the product and will be the main element aimed at increasing the sales of the product, for example "the flavor you were looking for"; This is placed on the brochure cover next to the product photo. The product continues to be offered during development, offers and promotions are placed, then the different ways to acquire the good or service (contact forms).
In the field of marketing and commerce, this prototype constitutes a foundation and a very economical tool for the merchant, it is practical even when it comes to keeping it. Nowadays it is common to receive information through these brochures in online documents, which even give the appearance of being folded and when unfolding, through a click, the content can be viewed in a very unique way.
Programs for making triptychs
There are numerous pre-established programs for the elaboration of these prototypes, among which we can mention the Microsoft Office Publisher, which contains from blank templates, classic models and the most modern, in different sizes and designs to select, once the choice is made we proceed to personalize the writing.
Another program for the realization of these catalogs is Adobe Photoshop, known above all by designers, for the less expert there is Canva, less complex and with templates that facilitate its use, the PowerPoint program contains kinetic effects and if you do not have much mastery of computer tools you can make a brochure with Word.
How to make a triptych
They can be made in a traditional or conservative way, taking a sheet of paper of the size to choose, make the folds and fill it in with the chosen information, another way to do it is with the help of programs that bring pre-established templates.
How to make a triptych with a computer program? In this opportunity, you must first select the program that best suits your needs, select the orientation of the sheet and the size, model, colors and design to later make and finally fill in the empty spaces with personalized information. of the brochure. This defines what a digital triptych is.
