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Google is removing tracking in its iOS apps

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Google accepts Apple's standards

iOS 14 brought some new accounts, but probably one of the most important was related to privacy. And it is that Apple decided to reinforce with iOS 14 the privacy of the users of iPhone and iPad adding certain privacy tools.

The first one was related to the information collected by apps in the App Store And, the second, another also mandatoryfor which users would have to authorize applications to track us, through a pop-up that would appear on the screen when opening the app.

Google will stop using the tracking tool that causes the tracking authorization pop-up to appear in iOS 14

This latest measure, which is expected to come into force in early spring, has been quite controversial. But thanks to it, there is already a great developer of applications and services that has decided to stop using this tracking: Google.

This has been announced, making it known that it will stop using the tracking tool that causes this pop-up to appear and for which users have to authorize the tracking. In this way, when using Google applications, the tracking authorization pop-up will not appear.

The pop-up that will appear to authorize tracking

Of course, this is not to say that Google will completely stop tracking users on iOS.What it means is that Google will stop using a tracking tool that, due to the latest Apple privacy rules, would cause it to pop up -up trace authorization.

We cannot know if this movement by Google is a movement in good faith or money laundering for users. In any case, it seems quite positive that thanks to Apple's new privacy rules there is already a big company that would rather stop tracking somehow than have the pop-up appear. Will more companies follow in the footsteps of Google in this regard?