WhatsApp Business for iOS
If you have used WhatsApp in your private life and you have a company, nothing better than this application to improve interaction with your customers. The way to use this app is similar to WhatsApp so its interface and operation should not be strange to you.
Yes, it is true that since it is focused on the business world, there are some changes that we are going to tell you about below and that you should take into account.
We also have to say that they are not compatible.With the same phone number you can only use one of the two apps. You can use both but you will have to exit one app and reactivate the other each time you access it. It's a real pain in the ass. That is why it is recommended to use WhatsApp with your private number and Business with a company number.
What is WhatsApp Business and what is it for:
This is a free messaging application developed especially for small and medium-sized businesses. It allows sending and receiving information to clients and also, internally, to the company.
Provides the tools needed to make customer interactions easy. We will be able to automate, organize and respond quickly to messages.
Its three main functions are:
- Company Profile to display the most important information such as your address, email, and website.
- Statistics to see how many messages were successfully sent, delivered and read.
- Messaging tools to respond quickly to your customers.
Differences between WhatsApp and WhatsApp for business:
The difference is found in the app's settings. A new option appears called "Company Configuration".
WhatsApp Business Option
By clicking on it, the following menu appears:
Configure WhatsApp Business
In the "Profile" option we can add all the information of our company. Description, website, address, hours. When configuring, when they click on our profile, it will appear like this
Company profile on WhatsApp
In the messaging tools that we see in the main menu, we have three options available that we explain below:
- Away Message: Automatically reply to messages when you are away.
Set up the absent message
- Welcome message: Welcome message to customers when they write for the first time or send a greeting after 14 days of inactivity.
Set the welcome message
- Quick Replies: You can create shortcuts and quickly reply to messages. By typing / and selecting a shortcut from the list, you'll be able to quickly reply with your most frequently typed messages.
Set up quick responses
What do you think? We like the idea of using this type of application as an alternative channel, and more professional than WhatsApp,when contacting customers.
Surely the following question is going through your head now: How will we know if we are contacting with a personal account or with a Business account? The answer is that we can easily differentiate them. If you want to know how, click on the following link where we explain how to differentiate a WhatsApp account from a WhatsApp Business account
Here is the download link:
Download WhatsApp Business
Without further ado, we say goodbye to you until the next article.
Greetings.
