The truth is that today, when you search for women athletes on Google, the results that appear have nothing to do with what we want to search for. Women appear to us with sexy, beautiful poses, etc., which suggests that even in the 21st century, female athletes must earn the respect that many have earned with effort and tenacity throughout their sports careers.
Runtastic wants to echo this and has created the campaign Overthrow Series, by Runtastic Results , to celebrate and extol women who have made their way in their respective sports, based on effort, perseverance, sacrifice .
For this, it has three great protagonists, Alicia Napoleón (boxer), Jessie Zapo (Runner) and Niki Avery (basketball player). These women redefine the concept of training “like a woman”.
On March 8, International Women's Day, this campaign was launched with the slogan “Women need to make their way”. It talks about the effort that women must make to overcome the obstacles that appear in the world of sport. Overthrow Series focuses on the female athlete as an activist in the fight for equality and respect.
RUNTASTIC WITH SPORTSWOMEN. MEET THE THREE LEADERS OF THE OVERTHROW SERIES:
For Niki, basketball is her life. She fell in love with this sport when she was little, following her brother around all the courts in Harlem, New York. Basketball has given her many opportunities, but she needed to work very hard to get to where she is today.
She worked very hard and hammered herself into a powerful player, despite her small stature. She used to watch the boys play and later on she developed her own style. She stayed true to herself, trained hard, and never let fear stop her from breaking through.
To this day, she plays point guard and has played professionally for teams in Greece, Sweden, the Netherlands and Puerto Rico. She also starred in "Doin' It in the Park," a documentary about basketball in New York. In the off-season, she Niki returns to her home in East Harlem, New York, to teach basketball to the next generation of players.
Alicia Napoleon, aka The Empress, is a professional boxer and has broken stereotypes in her sport. Born on Long Island, Alicia is a World Boxing Council silver belt champion and trains at the Overthrow Boxing Gym in midtown Manhattan.
Since she was little, Alicia had to fight for her place in the world of sports. At 5 years old she was told that she couldn't play basketball because she was a girl. In high school, she was allowed to join the wrestling team after she was beating the boys. Her chosen sport, boxing, only became a women's sport at the 2012 Olympics, before it was considered dangerous for women.
Jessie is a runner who has collaborated with artists, businesses and communities around the world. Her mission: to create communities through running.
Named “the first lady of running” by Run Dem Crew London's Charlie Dark, Jesse has helped redefine what it means to be an urban runner, and an urban runner in particular.
ella She has dedicated much of her life to Women ’s Running, helping women of all levels around the world to be their best through sport.He was one of the first members of the NYC Bridgerunners and has been an influencer in the world of running for more than a decade.
For Jessie, running is a powerful tool for connecting and empowering people. Jessie fights for women in the world of sports. She is committed to helping them become the best version of themselves through running. Today she trains in Girls Run NYC, a group of runners of different levels and different social conditions.
Every week on the Overthrow Series, there will be new videos featuring each of these three female athletes.
