An article of popularization is a brief note or writing, delivered to a general public, by means of a written communication, that is to say, the written means of communication such as newspapers and magazines are particularly used for its publication; These writings are characterized by having a common and understandable language for the purpose of transmitting and explaining certain discoveries, ideas, facts or concepts on technological, scientific, social, cultural topics, among others. In a popular article, a complete and absolute investigation must be made about the issue raised, in this the author must explain the reasons why this is carried out, along with the background, a conclusion showing the results and benefits of this investigation, to later be published.
Popular articles, as already mentioned, can be addressed to different types of public or can refer to different areas, such as in the social sphere, such as the theory of evolution, the history of astronomy among many others; But many times they are more inclined to scientific popularization, which includes all those scientific theories such as the theory of relativity, recent discoveries or advances in science. The publication of these articles is almost always done in newspapers, magazines and from some time to the present day they are also done through specialized websites on the subject.; Next, the writings have the particularity of containing a simple language, that is, they avoid words or phrases with a lot of technicality, or scientific, in order that they can be clearly understood by all types of public, and it is possible to understand what is raised in them. Another common characteristic of publicity articles is that they are attached to photographs, graphs, and images that help to complement the information.
Today, there are different means of communication where you can see how information is disseminated, so to speak, information on different topics, be they scientific, social, technological, etc. as for example in television documentaries, newspaper articles, magazines, internet pages among others. It should be noted that there are television channels such as National Geographic or Discovery Channel that are dedicated to scientific dissemination in their programming.