The term Branding is an Anglicism that is used to measure within marketing and which refers to the process where a brand is made and built through the use of strategic management of the total group of assets that is directly related or indirect to the name or symbol that identify the brand, having an influence on the value of the brand, both for the client and for the company that owns said brand. It is for this reason that every step that a company takes until it becomes a brand that is quickly recognizable by its customers, must be analyzed to the letter and also follow a previously developed strategy.
Its main objective is to highlight the power of a brand and those values that are not tangible, such as uniqueness and credibility, which give them the possibility of differentiating themselves from other brands, in addition to that they seek to cause an impact unique in the market. In itself, what branding seeks to do is highlight those elements that the brand transmits to the customer and that represent its strength. In this way, the consumer is very likely to create a relationship in his mind of a brand with a value; this value can be innovation. That said, advertisers will focus on getting the consumer to think about the brand when looking for innovative products.
The fact of making or creating the branding of a brand therefore represents developing a marketing plan within which the actions that will be carried out to publicize our brand are specified. In order to comply with this, not only must the visual identification of the brand be taken into account, but we must also reflect on how to communicate that brand with respect to the communication channel that is going to be used.
There is no doubt that it is very important to carry out a good job with the branding of a company, since that is what will give the brand greater value and consequently will become a stable source of income for the organization.
