A client is that person who in exchange for a payment receives services from someone who provides them for that concept. According to the story, it is the one that is under the responsibility of another, which offered protection, transport and security services at all times, the indications had to be fulfilled under the specific requirements of the client. A buyer wants his demands to be met diligently. There are several types of clients, all according to the type of purchase or service they request.
What is client
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It is a natural or legal person that acquires a product or service in exchange for a monetary bonus or some type of exchange. The client in accounting has the same previous meaning. On the other hand, the group or portfolio of clients of a company (business, commercial premises) is called clientele.
It is important to differentiate the concept of client from that of consumer, since the consumer is the one who really uses the product or receives the benefits of the service offered, while the client is the one who will carry out the action of purchase or acquisition of the product, regardless of whether will use or not.
The etymology of the word comes from the Latin term “cliens”, which means “protected”. Based on this, it is also defined as a person who is under the protection of a legal action or guardianship, in this case, a commercial exchange.
The marketing of a product must be focused primarily on the consumer, since this is the one who will acquire the product or service. That is why the marketing client is the main one for planning, strategies and execution of the same, since these techniques are directed directly to him. Without them, a company cannot survive in the market; Hence the importance of the buyer, so their satisfaction must be guaranteed, since the life span of a company depends on it.
Customer types
Active clients
It is the client of a company who is part of the current sales and income level of the company, which must take steps to keep them loyal to it.
This is also called habitual or regular, since it presents a continuity in its purchase record and its permanence will depend on the attention and service to the user in the pre-sale, sale and after-sale, which will determine that it becomes a captive user (one whose loyalty to the company or brand reaches such a point that it only consumes the products or services it offers in a specific area).
As an example are those who buy that brand or in that place because their parents did, and the parents of their parents.
Inactive Clients
Within this classification of customers are those who made a purchase from the company on one occasion and did not return, or those who were once part of its clientele, who bought regularly and stopped doing so. The reasons may vary, including having chosen the competition, or that they no longer require the product or service.
Companies must conduct an investigation to locate these users, determine what caused their absence, and devise a strategy to recover them.
An example of them are tourists who stayed in a hotel and suffered an unpleasant experience due to the deterioration of the facilities, the inadequate treatment of the staff or some other reason.
Potential customers
They are those that could acquire the good or service offered, since they meet the characteristics of need or desire of what a business can offer you. This business population can determine the future of a business, but it must be grasped first.
An example of this are subjects entering adulthood, who may be parents, so they are potential users for companies that market baby products.
Computer Client
It is an application or computer that uses a service remotely through a network from another computer called a server.
It is also called the requestor for a service on a server system or a recipient of a server, in other words, whatever connects to a server.
The majority of companies use clients, as each worker has a client computer that is connected to an internal network that leads to a server, which contains information, data and programs with which the company works. Similarly, the server would be responsible for providing Internet to each user and the data contained in it.
Heavy client
It is a program that is part of the client-server structure. It has the capacity to store local data, as well as to process it, since the greatest computational load is towards the computer that executes that program.
Thin client
It refers to a computer or software that is subject to a server to perform its processing tasks, as well as transport the inputs and outputs between the user and the server. It does not have the ability to store or process data on its own.
Client in psychology
The term "patient" is more used than client in psychology; however, this last term also applies in this area, since the patient pays for the consultation service with this professional.
The difference from one term to the other is that "patient" means someone who is in pain or suffering, who requires medical attention; whereas "customer" is someone who carries out a commercial transaction.
People who require psychological care will pay professional fees to a psychologist, so this area offers care to consumers who are also their patients.
Therapy focused on the client
This was developed by the psychologist Carl Rogers (1902-1987), for whom psychopathologies come from an incoherence between the body's experience and identity, with which the appearance of symptoms will be determined by the behavior and what the person feels they do not agree with what she thinks about herself.
Rogers proposed the execution of several phases in therapy: catharsis, in which the patient must explore their emotions and identify conflicts; insight (introspection), where you reinterpret your situation and face the truth; and action, where strategies for conflict resolution are proposed.
Video game client
It is a software program that (similar to a computer client), connects to a remote video game server, which provides the connection and sends the data to the program. Many clients can connect to said server, each having their own vision of the video game world to which they are linked.
