Customer service is that used by a company or institution to establish a connection with its customers, in order to improve the quality of its products or, in the case of a commercial establishment, the care provided to the consumer. being served by staff. Within marketing, this tool can be very useful, since it puts the producer in contact with the consumer, the latter being aware of the needs of their buyers and adapting to these demands. Notably, some innovations have made these services, which are sometimes intended to answer customer questions, paid.
Within a company, in the same way, there is an internal customer. The purpose of this is to try to satisfy external customers; Their function within the company, however, is to receive the products at a certain stage of the manufacturing process, to carry out their own process, then delivering the result to another worker, who will continue with the production line. For this process to proceed in harmony, it is necessary to train staff to meet the needs of the internal customer, who, ultimately, will be the one in charge of establishing the audience for the product.
In the field of marketing, customer service is essential to start new businesses, which are maintained in the long term. Understanding the customer, promoting your product and coordinating the staff to find a favorable campaign is your fundamental task. In addition to this unit, you can also find the service provided, the one designed to resolve doubts, conflicts, technical problems, claims or guarantees from external customers.
