The Marketing is the activity as it is done in the trade. It is the exchange or "Barter" that is applied when a person wants to purchase a product and in return delivers an imposed amount of money. It is all that set of activities that can have a complex procedure, it all depends on the magnitude of the transaction.
The commercialization comprises a procedure that the general client does not see in its entirety, what is more, the buyer is the final part of the process, This process before the aforementioned final barter has to be evaluated, analyzed, in order to determine the field in which the buying and selling process must be implemented. In this important analysis many important variables are taken into account, for example: calculating an estimate of how much will be sold, evaluating the type of public present in the town, what impact it will have on the population, the price stipulated by law and the price to be imposed, among others, are variables that determine a possible trade on a site.
From this study, considering the fact that the business is viable, we proceed to the investment and performance of the work that will generate the profits. It is important to note that the commercialization of clearly unstable fields is a risk that investors sometimes tend to accept. This type of commercialization is not the most recommended, since in most cases it lacks a complete study of the variables already mentioned. This is so that the importance of this field exploration is understood. Remember that an investment is something that will generate a controlled profit in which both parties (seller and buyer) must be good winners.