Consumer is the word that in the field of economics and marketing describes an individual who benefits from the services provided by a company or acquires its products through the different mechanisms of exchange of payments and available goods in society (purchase - sale). A consumer is one who consumes, those companies destined to produce what the client acquires have the task of creating strategies so that said consumer is permanently faithful to the brand and variety of options that they present in products and services. Consumers are the main interest in companies that produce on a larger scale, theProfits from these depend on a constant number of consumer customers who will always contribute positive numbers to the cause, in order to generate more production and stability in the company.
The modern economy has divided the concept of consumer in two, since a new characteristic has been determined among them, the addiction to shopping. The rational consumer is one who in a logical way invests the profit of work in really necessary products, giving himself little luxury in relation to the scope of what he produces for his labor earningsThis is the standard consumer, who covers the basics, however, it meets the consumption quota established according to the marketing strategy for companies. On the other hand, the irrational consumer is one who, due to an excessive taste for a certain product, consumes it in large quantities, sometimes excessive, even causing health problems or in the society to which they belong, irrational consumers feel a mania for acquiring the product they want at all costs, even without knowing what the negative consequence will be, they will choose to get it even if they do not have enough money to pay for it, this type of behavior is typical of drug and narcotic users, since that these types of substances cause a strong addiction among those who consume them, causing serious damage to peopleboth physical and legal, remember that drugs are illegal and even more so if they are acquired illicitly.
