Graphic design is a specialty or profession, whose objective is to satisfy visual communication needs. It deals with organizing image and text, generally produced by industrial means, to communicate a specific message to a specific social group and with clear and defined objectives.
There are several types of graphic designs:
Persuasion design: this type of design is oriented towards the. It consists of influencing the behavior of the subject who observes said design; It is frequently used by commercial companies to attract the public.
Design for the administration: this kind of design is used to create forms, tickets, invoices, etc.
Design for information: it is dedicated to the manufacture of magazines, newspapers, books, etc. in the same way it is used for the manufacture of traffic signs.
Education design: this design style is applied in the field of education, having to design all kinds of school books, didactic cards, etc.
Designs of command instruments: it is used in the manufacture of all types of controls that exist such as cameras, watches, computers.
The importance of graphic design is based on the fact that he himself develops different strategies to achieve communication from a visual approach; This fact is extremely relevant from a marketing point of view, since it makes it possible to create different presentations that will immediately communicate value to a potential buyer.
An environment where graphic design has an enormous weight is in the manufacture of newspapers and magazines; since if it is intended to generate some type of loyalty from the public, all the visual elements must be designed in an aesthetic way.
Graphic design relies on a group of elements that help to conceive, organize, project, and carry out visual communications or graphic works. Some of them are: the point, line and plane, space and volume, asymmetry and symmetry, rhythm and balance, texture and color, figure and background, time and movement.
At present, digital tools have prevailed, when creating graphic designs, some of them are: Adobe Photoshop, Adobe Illustrator, Publisher, Pixie, among others.
