It is a popular, colloquial and everyday expression that motivates or gives the intention of an own idea, describing the cultural way of thinking of a group of people or institutions, whether religious, commercial or family; of a specific area of a country, or representing the feeling of an entire country. There is a great variety of slogans or slogans, in theShort, concrete, direct and concise sentences are used, with a precise purpose, to make a brand or product known, thus motivating the purchase and consumption of it.
In the commercial sphere, a word, phrase or legend is used to give a definition; as well as the products or the company that represents them. The history of mankind have been written by means of the slogans, which have given renownto the events that define each era, being impossible to determine from when the motto began or began to be used as such, requiring a complex study or investigation, since being simple terminations, they are installed in the way of speaking, doing it an important part of daily life, becoming an essential characteristic of the place and the individual. Authors and writers have used it in their works, thus being recognized more by them than by the writings themselves, historical figures such as the president are unforgettable, more than for the idiom that some have used when speaking, than for their mandates, in cinematography, the characters of some movies or television series, have become descriptive icons due to the rise and impact they caused on people's minds.
The influence of a slogan is of decisive importance in the mind of an individual, as of an entire nation, since it can completely change the way of thinking and acting of entire masses. The phraseology and cultural value of a motto lies in how creative communication can be, being risky the framework of importance that is obtained from it, in a certain period of time in history.
