Massive product marketing are all those market strategies in which a company decides to omit the different market segments that exist and covers the entire market with an offer or strategy. The objective is to be able to spread a message that reaches the majority of the public.
The companies that apply this type of marketing, is because they manufacture products in mass, therefore their promotion is also massive, and their production costs are low. Traditionally this kind of mass marketing relied on radio, television and the press to get the attention of the greatest number of people, however over time it has evolved with new technologies such as the internet through online marketing and email mass marketing. This has allowed companies to reach more users in less time, around the world, and without having to invest a lot.
The mass marketing that is carried out in companies arises from the need of consumers, which need to be satisfied in a way that both parties benefit, that is, both the seller and the consumer of the product.
This marketing is based on the investigation of these unmet needs and taking advantage of market opportunities, managing to reach the target market in a massive way.
Among the advantages offered by mass product marketing is that it has great potential and that it is capable of reaching anyone. On the other hand, there are the disadvantages, one of which is that, currently, markets are highly segmented. For this reason, companies must analyze very well, if they want to mass produce, what type of product or service would be indicated for it.
The key to success in this type of marketing strategy is to carry out adequate market research before executing these campaigns. In this way you will get better information to make the right decisions.
An example of mass product marketing is the one carried out in a company in charge of manufacturing and selling pencils; This is a product that can be used by any type of person, therefore its massive promotional campaign is aimed at all audiences.
