POP material is basically any object or thing that has a logo or emblem that represents a brand, company or organization that requires a certain public to know about it. POP is an acronym in English that means “Point Of Purchase” that is to say “Point of Purchase”, from this meaning the notion that POP material is nothing more than that which indirectly promotes the recognition of a brand follows. or product among the consumer, since it is in the different points of purchase or distribution of the market.
POP Material has diversified a lot in the last decade with the arrival of new methods such as those related to the Internet. Before, it consisted of models, posters or posters alluding to the brand or product, later objects such as coffee cups, pens, flannels, aluminum plates, stickers for vehicles, would represent a stimulus to the buyer or potential client so that they are motivated to acquire in the product or participate in the service that is being offered.
POP material is no longer only found at points of sale, we can also win them in raffles, and contests in spaces intended for the promotion of a product or service that do not necessarily have to be an establishment selling the item. Public and notorious events in which the participation of an artist or known representative is included in which products are given away or offered through raffles that, in addition to being functional, have the logo, are delivered to the person who usually does not He had a gift or gift that he will appreciate for the use he gives it and will remember it for the brand that is printed
Entre las ventajas desde el punto de vista de marketing para las empresas esta la garantía de la exposición de la marca, porque el usuario siempre cargará consigo a la marca, compartiéndola con sus amigos y familiares, ejemplo: como prestandole a una persona un bolígrafo con la marca de la nueva bebida gaseosa del mercado. El material P.O.P. representa un sustancial ahorro en para los desarrolladores, porque es más barato, más simple para llegar al usuario y puede perdurar por mucho tiempo.
