A Niche in the market is a marketing term associated with the behavior of supply and demand. Generically, niche defines a space not understood, a gap in the system that is applied in a correspondence with a linearity that should not be interrupted. The discovery of a niche in the market represents an opportunity for new products to compete, since it represents a gap in the satisfaction lineof the clientele. A niche is a chance for the same company or for other competitors to join the marketing techniques. It is a term frequently applied, since the client by definition pursues the new, then the demand for new products or new trends in the services provided by a company will be constant.
The customer will always demand optimal quality combining good prices and availability, that is why the niche will become larger and larger as there is no production of a new product that covers it, it is imperative for marketing to keep its presence evaluated. of niches in marketing in order to focus new ideas in those gaps, creativity and public consultation play an important role in the sector, as this contributes to knowing what the consumer wants and what can be given to exceed their expectations, thus achieving a favorable loyalty.
Niches are generated in various ways, the most common of which is dissatisfaction with the sector or with the product offered, simply if the consumer does not like the product, they will not acquire it, generating a negative opinion matrix in the community and as surely not it will be a single consumer who does not like the product, it will be necessary to create a new product that meets the demand of those who do not feel comfortable with availability. It is important to emphasize the importance of the niche as an indicator for the market necessary to determine what the customer's demands are in a more generic and complete way, this is a benefit, both for the community and for the company.
