The terms of the yellow press are used to denote that press that is characterized by presenting and privileging those information and images in which accidents, blood, crimes, adulteries, political entanglements and scandals are frequently carried out by men and women of the show, provoked and generated by themselves or by those who clearly have the auspices, the production and the imagination of this type of press.
The first manifestations of the yellow press, also known as tabloid press in some parts of the world, appeared at the end of the 19th century, more precisely between the years 1895 and 1898, as a consequence of the journalistic confrontation that during those years the New York World newspapers maintained by Joseph Pulitzer and William Randolph Hearst's New York Journal.
The New York press was the first to use the term to describe the methodology used by its competition. Through an article entitled We call them yellow because they are yellow, in 1898 the phrase was coined, which was actually a play on words, since yellow, in addition to referring to color, refers, in the English language, to cowardly and cruel.
But everything has a reason and this battle between Hearst and Pulitzer had a very concrete one: Mickey Dugan or Yellow Kid, the main character of Hogan's Alley, the first printed color comic strip and mass role in the United States. Yellow Kid was a boy who was characterized by his disheveled appearance, a goofy smile, and the wearing of a yellow nightshirt, hence the color in the nickname, and lived in an alley with other equally disheveled characters. Although the Yellow Kid communicated through phrases inscribed on his yellow shirt and with a popular language that touched the marginality, what characterized this comic strip was the use of balloons to indicate the characters' speech bubbles or dialogues, at that time it certainly constituted a milestone.
Although it was born into a magazine, soon, Yellow Kid would become the great attraction of the newspaper that Pulitzer ran, however the honeymoon would last very little, since soon Yellow Kid would move to the competition, Hearst's newspaper, unleashing the rivalry between the two publications and the birth of the expression of the yellow press expression.
