The word slogan is an English term that is used in the middle of the to refer to a slogan that is generally commercial or political, forming part of a propaganda in order to create and shape an idea, the important thing is that This phrase is easy for people to remember.
A slogan basically what you are looking for is that people feel attracted to certain and certain products or services, placing a lot of emphasis on their characteristics or linking them with some representative value. The people in charge of creating the slogans always use mnemonics, which is a mental procedure that helps to facilitate the memory of something, for example some of the resources used are: word games, rhymes, sequences of figures, etc.
Generally, slogans are usually short and easy to understand, although their creation is not something so easy to do, on the contrary, considering that that phrase or slogan that is developed will represent the brand or service of a product forever, it is necessary the study of many factors in order to find the perfect slogan.
Below are a series of tips that must be kept in mind when creating a successful slogan: first it must be simple so that it can be included in everyday conversations, then it is advisable to start with a verb, it must be complemented with the name of the company, where its trajectory, its objectives, etc. are reflected. The slogan should not exceed 5 words. The number of words must be proportional to the number of syllables.
