A spot is called a small space dedicated to what can appear in the visual media such as television and cinema, the spot is composed of both a visual and an auditory part. In the world of marketing, it is one of the most used and most effective tools for a specific product or brand to be made known to the public, in addition to contributing greatly to convincing the consumer to want to purchase it. However, one of the points that this type of ads has against it is its high cost and it is for that reason that they are usually very short, generally no longer than 60 seconds.
As mentioned above, the main objective of the spots is to try to convince potential consumers, it is important to point out that this is focused on a specific audience and which is considered the one with the greatest potential to acquire. Regarding their diffusion, the spots are used in the audiovisual communication media, such as TV and cinema. As mentioned, their duration is short, that is why in many cases they only consist of images that are accompanied by music.
The advertising spots can be of various types, among them it is possible to highlight the testimonials, which consist of a user of the product being the one who describes it and indicates the advantages of using it and that depending on the security and the way in which Say it you can convince the customer.
Another type is the piece of film, which is told as a story, where what you want to advertise is included within that story and appears in a very natural way.
The term spot can also be used to define a type of reflector that emits a light of great power, this is widely used in the field of photography, cinema and theater, as a tool that serves to illuminate a small part From Stage.
For its part, there is also a method known as a daily scene, which consists of the narration by an actor about the product, where it will indicate its advantages and how beneficial it can be in daily life.
