Colloquially, the term television spot is known as television commercials, they are a kind of audiovisual support that is provided to the public through television, their time or permanence is between 10 or 60 seconds to promote a product or service. Its purpose is to capture and induce the public's desire for a specific object.
The creation of a television advertising spot can represent the most effective way to publicize a product to consumers, however it is very expensive, which is why they are transmitted quickly. There are different kinds of television spots, some include music or a pre-recorded voice, this will depend on how the client wants it. Others use testimonials from a famous artist, in this case the character endorses the effectiveness of the product, which can generate a positive impact within consumers. Those that are aimed at children are characterized by including some cartoon character.
Not all television spots are designed with the aim of obtaining some profit, there are also advertisements directed for social purposes, generally these types of advertisements are most of the time to promote activities of a government body, they are also used to request some help to buy a special medicine or to search for missing persons.
Television spots are effective in making known any information, be it commercial or social, since the advertising language uses an important communication mechanism such as persuasion, which is the result that the advertiser seeks to achieve in the receivers in order to Address your feelings, drawing your attention, through the use of suggestion.
