An advertisement is known as that message that is made with the intention that people can obtain knowledge about a product, a fact, an event or some other aspect, for commercial purposes. These are and should be part of the companies, because the ads are linked with a compelling purpose about what they offer to the public and are aimed at promoting their articles, their products and their services.
What is an advertisement
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Advertisements for products or services are a short visual, auditory or audiovisual support that transmits a message, limited to a fundamental fact or knowledge, with an advertising nature. They have several aspects that are taken into account to make effective the way in which you want to communicate the message and they must also comply with different guidelines.
Its etymology comes from the Latin annuntius, which means "act of giving news", having as its meaning its suffix nuntius "messenger" or "one who announces".
Characteristics of advertisements
Every ad has characteristics in common that distinguish it from other types of ads. Among them are:
Creativity
For the realization of this element of, the creative aspect is decisive for the achievement of your objective. This is applied through a series of strategies that must be determined so that it has the necessary impact on the consumer society. This will be handled by the creative director together with his staff.
Duration
The duration of an audiovisual must be long enough to present the message effectively. The usual thing is that it lasts between 10 seconds and a minute; between one and five minutes, there is talk of a capsule, which is a more used resource to give more complete information; and lasting more than five minutes are the well-known infomercials, simulating the format of a television program, presenting cuts, as in a television space.
Audience
This is defined by those individuals to whom these messages are presented during a certain time. It is divided by characteristics, such as sex, age, cultural aspects and tastes; elements that must be taken into account for the creation of the ads, and the success of the message depends on the number of people it reaches.
Function
This type of element has the function of making a product or service offered by a company visible in the market, so the public will have information about the benefits they offer. It is the bridge between the manufacturer or supplier and its consumers, since it is the carrier of the message. There are also social advertisements, whose message is one of social reflection.
Elements of advertisements
Slogan
It is one of the parts of the most important advertisements, and it is an aphorism or saying that defines the brand and is part of the message, since the company identifies with it. These should be short, catchy, that distinguishes the brand from its competition and be positive so that they can captivate the attention of the public and penetrate it.
Examples of them can be:
- That of the LG home appliance brand, whose slogan is Life's good (Life is good).
- From the Red Bull energy drink, which is "Red Bull gives you aaalas !.
- Or the slogan for Rexona deodorant, which is "It doesn't abandon you."
Image
This involves everything visual that infers on the identity of the brand; This is the use of your logo or images that describe what is being promoted, and even both resources simultaneously.
A good example of this are the large billboards that can be seen on highways or cities. New York City is a good example of the use of spaces in buildings to display a brand image.
Message
It is the one that transmits the information that the brand wants to reach the public through the advertisement. It must be adapted to the audience you want to reach, so both content and style are important. This can not only include words, but also sounds and images; that is, it may be encrypted. This must capture attention, persuade and stay in time.
An example of an image in product advertisements is the world famous soft drink brand Coca Cola advertisements, whose colors, logo and style have caught on with the public.
Logo / brand
It is a symbol that can be made up of images, letters or both elements, which will give a unique identity to the brand, with specific colors that identify it and shapes that allude to it. The letters that make up it should be easy to read. When it is recognized, it is well defined and it has successfully inserted itself in the market, the brand gives an identity such that it is by itself the letter of presentation of the company.
An example of this are in food advertisements, such as the McDonald's brand, a brand that is known worldwide and that, only by observing the famous M or golden arches, you know what it is.
Examples of banner ads
Here are some banner images as an example:
