The term communication comes from the Latin "communicare" which means "to make another share in what one has." It is the action of communicating or communicating, it is understood as the process by which information is transmitted and received. Every human and animal has the ability to communicate with others. But, for a process to take place, the presence of six elements is essential: that there is an issuer; that is, someone who transmits the information; a receiver, someone to whom the information is directed and who receives it; and a channel, which can be oral or written.
What is communication
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It is a mode of information exchange between a sender and a receiver, in which the first transmits the message and the second interprets and produces a response, if necessary. As far as human beings are concerned, this is their own psychic activity, derived from thought, language and the development of psychosocial capacities in relationships.
As a social value, it is the basis of personal and group self-affirmation, since through it we exchange opinions and feelings with other people. Learning to communicate is essential for the development of our personality. Therefore, above all, a conversation must be surrounded by sincerity and honesty.
Through the word, we communicate our thoughts and feelings and establish personal relationships with our family, friends, at school, at work, and in the community. Therefore, every day we must do more to achieve perfection in the skills of transmitting a message or information: speaking, listening, writing and reading.
On the other hand, this concept is considered to be the brief writing in which something important is informed or notified; for example, the president has issued an official statement.
Currently a new means of communication is that of youtubers, these are people who are dedicated to posting on social networks any type of content of interest to their followers.
One of the most famous in Mexico is "Luisito Comunica", a young man whose real name is Luis Arturo Villar Sudek, 27 years old, student of Communication Sciences at the Benemérita University of Puebla, Mexico. This young man began in 2007 to upload tutorial videos on YouTube channels, but it was in 2012 that he created his own channel, becoming one of the most famous platforms. It currently has almost 21 million subscribers and around 540 videos and revenues that exceed 3 million pesos per month.
Communication Process
By this process, the set of activities associated with a data exchange is known. As mentioned above, within the framework of this activity there are codes shared between the sender and the receiver, that is, combinations of rules that allow this process to take place, and that transmit the message through channels, these can be physical or through a digital medium. The obstacles that arise in the communication process are called noise.
Comunication elements
As already mentioned, the definition of communication is basically the procedure by which an individual establishes contact with others, allowing them to spread information. Therefore, there are a series of elements that make this process possible:
- Issuer It is in charge of initiating the action of communicating and issuing certain information. He decides how to carry out the action.
- Receiver It is who receives the message or information, adjusting and interpreting it according to the linguistic signs. After its interpretation, it is able to issue a response to the issuer.
- Message Also known as the matter of the process, it is the content of either a letter, an email, a spoken or recorded message, among others.
- Communication Channel It is the medium through which the information or message is transmitted, this can be natural as is the air, or artificial as there are many, including letters, CDs, etc.
- Code It is a fundamental element in communication, they are signs of the language, combined by the sender depending on the message they want to transmit.
- Context It is the medium or environment that surrounds the sender and receiver at the time of communication.
Media
These media are instruments or channels of information used by societies in a massive way. Currently, communities can access this type of information channel to keep up to date with both national and international events of different kinds, such as political, social, cultural, sports, among others.
They are also classified according to their physical and support structure in the transmission of information.
Among the most important means of communication are:
Audiovisuals
They can be seen and heard simultaneously and their physical structure is based on a technology that emits information in sounds and images, such as television and cinema.
The Radiophonics
In this group is radio, which is based exclusively on the emission of information through sound, it is a simpler technology than television and easier to access for the community. Its main limitation is in the geographical distance, since this can affect the transmission of sound.
The Printed
As is known to all, they group magazines, newspapers, brochures, and all written publications dedicated to the transmission of information. With the emergence of online media, print media experience a drop in terms of their clientele, because it requires a process to certify their production such as paper quality, proofreaders, editors, analyst writers, among others.
The Digitals
This new technology that emerged in the 80s, has expanded in a massive way, its tools are personal computers, as well as cell phones, tablets and other technological devices, through which information can be transmitted.
Forms of communication
The types of communication are:
Verbal communication
Its main objective is to get people to understand the message that is being transmitted. Verbal communication is essentially made up of:
Oral Communication
Essentially it is done through the word, either in a personal way or through devices such as telephones, videos, voice over the internet, radio and television.
Written communication
In this type, written signs or symbols are used, either by hand or printed, they can be transmitted through emails, letters, notes, among others.
Non-verbal communication
This is done without the emission of words or messages, only using body language, facial expressions, posture. It is essentially the body language of the speaker. This type of language is made up of certain elements:
- Appearance.
- Speaker: refers to clothing, neatness, and use of cosmetics.
- Environment: lighting, room size, furniture and decoration.
- Expressions: postures, facials, body language and gestures.
- Sounds: tones of voice, speed of speech and volume.
Graphic Communication
They are illustrations used as a complement to verbal communication to convey an idea, maps, logos, icons and progress diagrams are the most common. It is very important to combine the illustrations with the keywords so that the transmission of a message or information is successful. An example of this are the symbols used in the traffic signs of a city, some without words, but with clear messages to society.
The assertive communication is one in which is expressed clearly a message through words and gestures, adopting an empathetic attitude towards the interlocutor, ie that is honest communication and a positive environment, avoiding conflicts.
In this type, ideas can be expressed without resorting to violence, but this also does not mean that people should repress themselves and lock themselves in a docile or passive attitude and stop expressing what they feel.
Where to study communication
This career has become the ideal for curious minds, for people who wish to learn everything, that is, in this career not only is the concept, theories or letters studied, they are also analyzed from history, to marketing, taking a tour of fascinating topics about the present, the past and the future, of the most important issues of society.
According to the National Autonomous University of Mexico (UNAM) , communication sciences are in charge of analyzing and disseminating the problem that exists in society, through written and audiovisual informational content, where the processes of changes in human communication are studied., organizational and group, as well as its origins, development and structure.
For UNAM, when studying communication, it is essential to analyze the processes of collective communication, analyzing and investigating the information issued by the means of transmission of social information and in this way to be able to assess its repercussions on society and what is most important on individuals. In addition, to contribute so that the dissemination messages are appropriate to a society, in order that it has the necessary elements for the formation of public opinion.
In Mexico there is currently no university of communication, however there are a large number of universities that teach the career of social communication and journalism in its different branches, such as the UNAM, which being the most important university in the country, offers the largest number of careers associated with communication, such as:
- Journalism
- Audiovisual Communication
- Visual comunication
- Media production (radio, television and online)
- Political Communication
- Public relations
- Organizational Communication
- Institutional comunication
- Government Communication
- Business Communication
- Com. for the change
- Com. On-line
- Social networks
- Movies
- Com.n Social
- Com. Educational
- Com. Cultural
- Photography
- Marketing
- Com. Strategic
- Speech analysis
- Com. and Culture Management
- Media Planning and Control
- Animation
- Com. Creative
- Analysis of Consumer Markets
- Com. Environmental
- Com. for Development
