Mobile marketing or mobile marketing is one that is carried out through mobile devices such as cell phones. They represent a set of techniques that serve to promote products and services, through mobile devices as a means of communication. This new marketing strategy has been very helpful as a method to attract and retain customers.
This type of marketing includes activities dedicated to the design, implementation and execution of marketing actions. The mobile devices used are easy to use with small digital media, for example, Ipods, portable consoles, mobile phones, etc.
The main strategies that mobile marketing executes at present are: the realization of communication campaigns, which consist of sending SMS through mobile devices with specific content, it can be promotional or informative, directed to a database previously analyzed and systematized.
Carry out communication campaigns through mobile devices so that a particular audience can participate in raffles, promotions, etc., which have been previously announced through other channels such as television, the press, radio, etc.
The use of mobile devices as a means of introducing sponsorships or advertisements in content that is distributed through this channel.
mobile, hire advertising space (banners) on websites.
Proximity marketing, this strategy integrates Bluetooth and GPS, that is, it uses the proximity of the customer's location to offer them discounts.
Among the benefits that the mobile marketing application provides is: it enables a direct and interactive connection between the advertiser and the user. It allows you to monitor, measure and improve marketing actions at the moment. It generates a much higher return on investment than traditional marketing.
Some of the disadvantages of mobile marketing are: privacy, the social activity of users will be exposed if the information is mismanaged. The great diversity of operating systems that offer the same information to different users.
However, if you want to have a successful campaign, it is necessary to comply with certain aspects:
Don't be intrusive. Mobile phones are such personal means that when starting a campaign you should avoid being so intrusive and respect the user.
Create mobile content. Useful content always catches the attention of users; It is advisable to create materials such as Ebooks or Pdf that can be listened to or read on mobile phones.
Know your audience. Like any other marketing strategy, knowing your market is important, especially if you are running a mobile web campaign.
